Blue Apron debuts Summer Lobster Box, first of new seasonal meal kits

Blue Apron Holdings Inc. introduced its seasonal meal kits on Thursday with the launch of the Summer Lobster Box. Available with or without a subscription starting June 10, the boxes include recipes for Maine lobster rolls, potato salad, and other dishes, as well as tips for hosting and a lemonade cocktail recipe. The boxes will begin shipping on June 27. Last week, Blue Apron announced that its kits will be available on Walmart’s e-commerce site, sending shares soaring. Those kits are also available without a subscription. Blue Apron shares climbed 1.4% in Thursday premarket trading, and have slumped more than 58% for the year to date.

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