Philip Morris International Inc. unveiled a new structure for the Americas on Thursday and named Deepak Mishra president of the region, replacing Martin King, who is retiring after 30 years. Mishra, who has been with the company for three years, is a former managing director at private-equity firm Centerbridge Partners LP, and has also done stints at McKinsey & Co., Procter & Gamble and Accenture . He will take up his new role on July 1. The new Americas structure will focus on building out Philip Morris’ presence in Latin America and Canada as it moves toward a smoke-free future, on expanding reduced risk products in the U.S. and building a launchpad for the “beyond nicotine” strategy in the U.S. Philip Morris shares were flat premarket, but have gained 21% in the year to date, while the S&P 500 has gained 12.5%.

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