Zeta Global sets IPO terms, as marketing company could be valued at up to $2.3 billion

Zeta Global Holdings Corp. has set terms for its initial public offering, which could value the New York-based omnichannel marketing platform at $2.30 billion. The company is offering 15.62 million shares in the IPO, for the company to raise $187.4 million, and shareholders affiliated with certain board members are offering 7.1 million shares to raise $85.3 million. The company expects to have 154.5 million Class A shares and 37.2 million Class B shares outstanding after the IPO. The stock is expected to list on the NYSE under the ticker symbol “ZETA.” Morgan Stanley, BofA Securities, Credit Suisse and Barclays are the lead underwriters. The company recorded a net loss of $53.2 million on revenue of $368.1 million in 2020, after a loss of $38.5 million on revenue of $306.1 million in 2019. The company is looking to go public at a time that the Renaissance IPO ETF has dropped 11.3% over the past three months while the S&P 500 has gained 7.8%.

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