Endeavor Group Holdings Inc. , the Los Angeles-based entertainment powerhouse and owner of the William Morris Agency, sports and modeling agency IMG and mixed-martial-arts outfit UFC, set terms for its initial public offering on Tuesday with plans to offer 21.3 million shares, priced at $23 to $24 each. The company has applied to list on the New York Stock Exchange under the ticker symbol “EDR.” There are 21 banks underwriting the deal, led by Morgan Stanley, Goldman Sachs, JP Morgan and Deutsche Bank. Proceeds of the deal will be used for working capital and general corporate purposes. A previous effort to complete an initial public offering was canceled in October of 2019, following pushback from investors who were put off by its complicated finances at a time when other deals were flopping.
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