Molson Coors Beverage Co. said Wednesday that it will increase hard seltzer production in its Canadian facilities by 300%, between owned and third-party facilities. “Hard seltzers are fairly new in Canada, but Vizzy and Coors Seltzer have already proven to be hits,” said Frederic Landtmeters, president of Molson Coors in Canada, in a statement. Molson’s hard seltzers launched in Canada in March. The production move is part of a $100 million investment in the hard seltzer business, and will mostly go towards the Toronto brewery, which should be producing hard seltzer by winter 2022. Molson expanded its U.S. hard seltzer production by 400% in 2020. Molson’s stock has climbed 21.7% for the year to date while the S&P 500 index is up 9% for the period.
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