Brown-Forman Corp. and Coca-Cola Co. announced during premarket hours on Monday that a ready-to-drink (RTD) version of the Jack Daniel’s Tennessee Whiskey and Coca-Cola cocktail will be launching in stores in Mexico in late 2022. The RTD cocktail will head to stores around the world after that. The first Jack Daniel’s RTD launched more than 30 years ago, notes Brown-Forman Chief Executive Lawson Whiting in a statement. Coca-Cola has partnered for an increasing number of alcoholic beverages of late, including Simply Spiked juices and Topo Chico Hard Seltzer. Brown-Forman credited a “resurgence” in Jack Daniel’s for a recent fiscal fourth-quarter earnings beat. Brown-Forman stock is down 4.7% for the year to date and Coca-Cola shares are up 3.7%. The broader Dow Jones Industrial Average is down 13.6% for 2022 so far.
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