Shares of Camping World Holdings Inc. jumped 3.0% toward a 3-year high in premarket trading Monday, after the recreational vehicle (RV) retailer said it will start accepting cryptocurrencies as payment for purchases. The company said it is partnering with cryptocurrency payment service provider BitPay, which will allow it to accept bitcoin , Ethereum and other select cryptocurrencies through a variety of digital wallets. The service will initially launch at the company’s Chicago and Kenosha, Wis. locations, then expand to all locations and to its ecommerce platforms this summer. “As the industry leader, we have a responsibility to adapt to new preferences and elevate the customer experience, whether through the products and services we offer, or in the ways we interact and transact with the customer,” said Camping World Chief Executive Marcus Lemonis. The stock has soared 65.4% year to date through Friday, while the S&P 500 has gained 11.3%.

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