VP, Demand Generation

Reference Number: CB/BB-23679
Location: San Jose area

My client is a global provider of document capture and language-based technologies that integrate across the information lifecycle. Starting from Doc scanning and text recognition to data analysis and knowledge extraction. They help customer optimize their business process and action information by transforming it into accessible and useful knowledge. They have one of the largest global research centers in Artificial intelligence. KMWorld named them among “100 companies that matter in knowledge Management”

They are growing and profitable and looking to bring on a VP, Demand Generation in the San Jose, CA area.

 

Experience:

  • 8+ years of B2B marketing
  • 3+ years managing a team of at least 3 people
  • Expertise in channel marketing, ABM, digital marketing, social media and event management
  • Strong analytical skills
  • Possess entrepreneurial mindset and enthusiasm for creating a new program and driving adaption
  • Strong project management skills

 

Responsibilities:

  • Manager a team of 3 Demand Generation managers
  • Manager the development and execution of Demand generation strategy and implementation of ABM for North America
  • Develop yearly goals and KPIs
  • Work closely with department heads and other stakeholders to plan, create, implement and execute comprehensive activities to drive awareness and pipeline.
  • Provide daily supervision of the regional marketing team including guidance on marketing plan development, guidance on marketing campaign development, tracking of work quality, spending overview and approvals

 

Other Info:

  • Founded in 1989/ Privately held
  • 80% new business 20% existing
  • 3-6 mon sales cycle/ Avg sales price- 100k

 

Base: $120-160k +10% Bonus