Digital Marketing Manager

Reference Number: SO/TR-23659
Location: Atlanta area

My client is a is a leading provider of consumer electronics and offer a broad range of technology driven consumer electronics products that are manufactured and distributed across North American, including televisions, refrigerators, air-conditioners, dehumidifiers, beverage coolers and freezers. They sell into most national retailers across North America, including Walmart, Sams.com, Costco, P.C. Richards, Target, Best Buy, Canadian Tire and more. They have established R&D centers in Atlanta, Georgia and San Jose, California to enable localized product development and innovation and production facilities in China, South Africa, Algeria, Egypt as well as Mexico. They’re one of the largest television manufacturers in the world with over 10 million televisions produced per year.

 

They are growing and expanding looking for a Digital Marketing Manager in the Atlanta area.

 

Experience:

  • Manage corporate and ecommerce websites
  • Serves as the point of contact for media agencies and retail partners to plan and execute digital marketing campaigns
  • Ability to run basic reports and analyze data from Google Analytics, Web Collage and social media platforms
  • Familiarity with CMS tools including: Wordpress, web collage, AMS, RetailLink

 

Responsibilities:

  • Works with USA and HQ (China) to ensure that new products are launched on a timely basis.
  • Works with USA and HQ to ensure new technologies are accurately promoted on corporate and retail partner websites.
  • Ensures that all products are correctly represented including; images, messaging, specifications and pricing.
  • The Digital Marketing Manager oversees all aspects of the corporate and direct-to-consumer websites including content, maintenance and analytics. 
  • In addition, the DMM will be the expert for digital media campaigns from high-funnel endemic media, influencer/content-development, and native to lower-funnel data-based programs in social and programmatic channels. 
  • This role is responsible for building an over-arching digital Center of Excellence.

 

Other Info:

  • Est in 2001
  • Privately held
  • $1B in revenue- 500 employees in US

 

Base: $70-75k 80-85k Total comp: Annual bonus