Regional Sales Manager

Reference Number: KS/TR-23655
Location: Regional Sales Manager

My client is a is a leading provider of functional food ingredients and are a distributor. The company has been around since 1972 and is doing very well. Account sizes can range from small to very large within any sector in the food, beverage, snack, nutraceutical, meat, pet food and other related industries.  This person is responsible for growing sales by working with and building business relationships with R & D, New Product Development, Purchasing and Supply Chain groups. This role is 80% managing existing business with 20% hunting and developing new business.


They are growing and expanding looking for a Regional Sales Manager in the Allentown, PA area.



  • Food ingredients
  • Knows geography
  • Food science background


  • Meet divisional sales goals, usually 10% gross profit growth annually
  • Build, retain and expand strong multi-level and cross functional relationships with key decision makers within the customer base including Purchasing, R&D, Marketing, Operations, and Quality, etc. 
  • Bring together needs of various departments or functions in the customer organization to create a strong compelling reason to take action
  • Foster contacts and business at new customers requiring extensive networking and sometimes cold calls
  • Communicate results of customer visits via weekly reports to division management
  • Work internally to build strong business relationships within all departments
  • The Regional Sales Manager must be able to develop a thorough understanding of the customer's business plan and operation, utilize his/her knowledge and our supplier’s expertise to continually bring new solutions to our customers to help them develop new products and solve problems.
  • Develop and execute a detailed sales strategy plan, with input from the VP, Sales and Marketing, to and meet divisional financial goals. The plan should be based on assigned accounts/geography based on understanding of market, first hand customer information, and alignment with strategy
  • Ensure that sales revenues, volume, growth and contribution margin are achieved or exceeded through
  • Update project pipeline monthly
  • Meet measurable personal objectives developed around annual divisional goals


Other Info:

  • Est in 1972
  • $50M in revenue
  • Profit Sharing, 401k, Tuition Reimbursement
  • Give 30k for a car


Base: $100-140k Total comp: 200k