National Account Manager

Reference Number: SO/TR-23613
Location: US

 My client has a highly innovative lineup of beverage systems that serve the needs of a wide array of convenience store, hotel chain, restaurant chain, office coffee and institutional customers. The company's fully automated espresso machines provide for thousands of beverage combinations that are served with consistency and speed, while at the same time providing for the highest beverage quality.


They are growing and expanding looking for a National Account Manager anywhere in US.

Preferably: Seattle, CA, TX, FL

The National Account Manager (NAM) is responsible for implementing and executing the US account sales strategy and action plan for the accounts and territory assigned to them in accordance with the US strategy. The NAM will work in collaboration with other NAMs where directed to support existing National Account growth and develop net new business opportunities with specified clients. The NAM will work closely with the VP of Sales in ensuring top targeted clients are progressing through the sales cycle effectively.  The NAM will act as a consultant using project management skills to establish, advance, and maintain profitable, long term customer relationships within the accounts assigned to them.



Experience in coffee/espress equipment industry

Experience and knowledge of beverage industry

Selling into hospitality, restaurants, food service, hotels, catering

Competitors: Bunn, Schaerer, Royal Cup, SND, Parkers


Essential Duties and Responsibilities:

The NAM will perform all of the following job description and additional duties as requested:

  • Establish and penetrate new strategic accounts, creating net new business channels in their territory under the guidance of the VP of Sales
  • Supporting new account development for specified accounts by expanding product education and sales within the top Food Service channels
  • Ensuring the successful and optimum utilization of products and beverage solutions for all clients
  • Assisting with project management of existing accounts by initiating and participating in account planning sessions with both internal and key customer stakeholders
  • Manage effective selling processes through the CRM database
  • Increase name recognition of the brand and generate new leads via trade shows
  • Work with select distributors, independent contractors, design teams and architects to get products and services specified and sold regionally
  • Prepare monthly and annual budget forecasts
  • Coordinate with the Service team with the customer to ensure education/training for the product installed is achieved


  • Quota: 500k, paid 2% on revenue
  • 100% new business
  • Lead generation through trade shows, Cold calling, conferences etc.


Other Info:

  • Est in 2004
  • Privately held
  • Great culture and product
  • $15m in revenue- 40-50 employees


Base:  90-100k Total comp: 100-120k