Marketing Director

Reference Number: KS/SO-23602
Location: Richmond, VA

My client is one of the fastest growing companies in the natural foods industry focusing on chia seed, pumpkin seed and high protein products. Their products are aimed at inspiring better diet and exercise habits through their nutrient-dense foods. They were founded in 2010 and are about $15 million in revenue.


They are expanding their team and looking for a Marketing Director in the Richmond, VA area.  


Experience:

  • At least 5 years of marketing experience, 3 years in CPG
  • Experience managing a team of direct reports
  • Experience briefing and leading a creative team
  • In-bound marketing and/or publishing experience
  • Extensive experience with digital marketing, especially social, is a must

 

Responsibilities:

  • Manage a team of two (Content Manager, Graphic Designer)
  • Responsible for all content creation, digital comms planning, and on-screen interactions with existing and prospective
  • Managing internal and external creative teams to design packaging, create paid social ads, write blog articles, develop best in class organic content across all social channels, and produce all other visual marketing assets
  • Translate marketing objectives and insights into clear content strategies
  • Manage the creative process from concept to completion
  • Lead and direct the creative team in the production of all marketing content
  • Work with PR and media partners to craft buzz-worthy campaigns that tie to business objectives and connect with other content
  • Meet with upper management to explain campaign strategies and solutions
  • Remain actively involved in hiring and training staff

 

Other Info:

  • Founded in 2010
  • 15 million in revenue
  • 25 employees
  • Privately held
  • Great environment – don’t micro manage (easy to speak to and get answers/decisions)
  • Replacing a lot of competitors

 

Base: $120-135k + accelerators on the plan, 20%+ bonus